05 January 2012
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. [...]
Posted in Digital marketing, Digital PR, Social Media, Uncategorized0 Comments
24 December 2011
I came across a great infographic today regarding the Rise of the Digital Doctor. While the statistics mentioned look to be drawn from US data it is a good overview of what is happening in this space, how they are involved and some of the barriers or challenges. If you are interested in Social Media [...]
Posted in Health 2.00 Comments
22 December 2011
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience – Are you engaging with the right [...]
Posted in Communication, Social Media, Social Media Strategy0 Comments
18 December 2011
Webicina (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because drug companies, healthcare professionals and e-patients had been waiting too [...]
Posted in Communication, Marketing and PR0 Comments
03 December 2011
Yesterday along with NET:101 I presented an advanced Social Media course with organisations as diverse as local councils, specialist social media agencies, health ngos and others. One of the areas that can be difficult to find is local statistics on our own use of Social Media as much of the data produced is US and [...]
Posted in Digital marketing, Digital PR, Social Media0 Comments
21 November 2011
This week it was reported in a study by Visible Technologies that ‘only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent [...]
Posted in Uncategorized0 Comments
15 November 2011
Today in my inbox I received an email with the subject line “ Some very sad news…” as you can imagine seeing that I rapidly opened up the email to see that the email was about the end of a free trial for cosmetic brand Nude by Nature. Now confession, I did subscribe to that [...]
Posted in Crisis Communications0 Comments
12 November 2011
Do you have a Social Media strategy? what are the key elements and considerations? In this video I speak with SkyNews along with other leading social media strategists Digital Democracy is a leading Sydney Social Media agency. Director Jenni Beattie has over 20 years marketing experience and has focused on Social Media for the past [...]
Posted in Digital marketing, Marketing and PR, Social Media, Social Media Strategy1 Comment
03 November 2011
At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next [...]
Posted in Crisis Communications, Social Media, Social Media Strategy, Twitter, Uncategorized0 Comments
02 November 2011
We have always known that Twitter is a powerful online platform think large scale political revolutions through to smaller charity wins. Well this week Twitter launched Twitter Stories to showcase interesting and innovative uses of the social media platform. Twitter said on their blog “Each story reminds us of the humanity behind Tweets that make [...]
Posted in Twitter, Uncategorized0 Comments
The Rise of the Digital Doctor
Australian Social Media Statistics
Email subject lines – beware
Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh
Twitter Stories – A new way to connect
seo: where is this information sourced from? some great...
Sharon: Strategies can be created quickly as long as the o...
Xavier Coutts: I liked your post and just wanted to mention our s...
beattiej: Hi Gavin,
Couldn't agree with you more. Socia...
Gavin Heaton: I think the challenges have largely become interna...
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